1818 Farms
1818 Farms
1818 Farms is located in historic Mooresville, Alabama and is owned and operated by Natasha McCrary and her family. The McCrary’s broke ground in 2012 and began their family farm – which is home to a variety of animals and over 15,000 flowers. A barn and garden house on the property often serves as the setting for 1818 Farms events, workshops, Bloom Strolls and more. Natasha can often be found traveling the Southeast in her 1965 Ford F100 which she converted into a flower truck. The farm’s bath and beauty line was established in 2013. Product offerings include their popular shea creme, bath soaks, essential oil roll-ons, face serum, and more. Their line is now available in 600 stores in 45 states as well as online.
Featured Press
Case Study: Two Woman-Owned, Alabama Brands Partner on Limited-Edition Product Bundles
Strategy: In a strategic move to engage a fresh audience and amplify brand visibility, the KC Projects team orchestrated a dynamic collaboration between 1818 Farms and Red Land Cotton. Both esteemed as woman-owned brands with aligned values, their partnership yielded a unique product fusion of limited edition product bundles featuring items from each brand. This collaborative venture celebrates female entrepreneurship and showcases premium handmade goods crafted from sustainable farming methods. Utilizing this angle, our team crafted a media outreach strategy that strategically targeted editorial holiday gift guides and feature stories, ensuring media coverage of the collaboration.
Results: The collaborative venture between 1818 Farms and Red Land Cotton garnered widespread recognition, securing coveted placements in renowned outlets such as Southern Living, SoulGrown, AL.com and StyleBlueprint. This remarkable media coverage not only highlighted both brands’ commitment to quality and sustainability but also solidified their presence on influential platforms.