Krista Conlin Robinson

With over 20 years of experience, Krista Conlin Robinson was destined for a career in public relations, though her path may not have been a straight line. As a Birmingham native with a contagious smile, unmistakable laugh, and boundless energy, Krista’s personality perfectly suits the world of storytelling, relationship-building, and results-driven strategy. Paired with her passion for life, determination to succeed, and mastery of her craft, Krista founded KC Projects Public Relations in 2011. Under her leadership, KC Projects has flourished into a respected and award-winning agency, crowned as the PR Agency of the Year in the U.S. in 2023.

Krista's adventurous spirit and love for cultural exploration have continually fueled her creativity and insights. From studying abroad in Italy to extensive travels across Europe, and later living in Miami and Atlanta, Krista has sought inspiration from all corners of the world. Her journeys have taken her to unforgettable destinations across six continents—from China to Qatar, France to the French Quarter, and beyond. These diverse experiences have not only enriched her perspective but have also infused KC Projects with a worldly vision and a zest for innovation.

Driven by a deep commitment to her clients, Krista has propelled KC Projects to national recognition and numerous accolades. These honors include being named a Top 40 Under 40 by the Birmingham Business Journal, a Rising Star CEO, an Emerging Business of the Year finalist by the Birmingham Business Alliance, and multiple awards from PR News and the International Stevie Awards for Women in Business. Krista has also secured prestigious press coverage for her clients across thousands of outlets, including The Wall Street Journal, The TODAY Show, Chicago Tribune, American Banker, and a variety of leading industry publications.

Krista holds a finance degree from the University of Alabama and an MBA with a focus on International Business and Commerce from the University of Miami. Outside of strategizing and delivering for her clients, she finds joy in spending time with her husband, Luke, and their four children: Truitt, Mary Sanford, Walker, and Sela. Her dedication to family, clients, and the global perspective she brings to KC Projects make Krista a truly exceptional leader in the field of public relations.

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