Culinary Dropout
Culinary Dropout
The Culinary Dropout menu serves up “classic meals done right”. With crew favorites like house-made pretzels and famous fried chicken drizzled with honey, guests will want to taste everything. Thirsty? Wash it all down with an ice-cold beer or a killer craft cocktail. And don’t forget to stick around for free yard games and live local music, just because. Culinary Dropout is for anyone who loves damn good food and drinks.
Featured Press
Case Study: Bringing an Irreverent and Irresistible Dining Experience to the State of Alabama
Strategy: The KC Projects team devised a three-phase grand opening campaign to introduce Culinary Dropout to Birmingham, Alabama. The initial phase focused on research and strategic planning, including a competitive analysis of the local dining scene and curating an exclusive guest list of over 2,200 influential Birmingham figures, influencers, stakeholders, and friends and family for the soft opening events. In phase two, the team launched a targeted press outreach initiative, offering first looks and behind-the-scenes tours to local media outlets. By leveraging KC Projects’ extensive media relationships, the team secured compelling editorial placements to announce the grand opening. The final phase involved on-site coordination and support for the soft opening events, ensuring seamless execution and creating buzz within the community.
Results: KC Projects secured ten press placements with a combined reach of over 40 million individuals and a PR value of $66,150, amplifying awareness for Culinary Dropout’s grand opening. The curated guest list led to packed houses at all five soft opening events, and influencers’ social media posts from the events reached over 630,000 users. The campaign positioned Culinary Dropout as a standout dining destination in Birmingham’s competitive culinary landscape, laying the foundation for sustained success and community engagement.